Author Question: Nielsen randomly selects households to participate as panelists in an effort to understand ... (Read 54 times)

ghost! · **on:** Jul 14, 2018

Nielsen randomly selects households to participate as panelists in an effort to understand consumers' shopping and media habits. Some Nielsen families have TV diaries to manually record their viewing habits, whereas others have meters that electronically gather viewing information. Which function of management information systems (MIS) does this illustrate?
A) Collect data
B) Record information
C) Present information
D) Process data
E) Gather data

Question 2

A manager who has the ability to see the big picture of an organization and to understand how the various parts of the organization can fit together has _____ skills.
A) leadership
B) technical
C) interpersonal
D) conceptual
E) decisional