Based upon the information contained in the company's database, a marketing manager prepares a report to upper management detailing the impact of the company's Internet banner ads on sales of the product. Which function of the management information system (MIS) does this illustrate?
A) Collect data
B) Present information
C) Synthesize data
D) Sort information
E) Gather data
Question 2
Kelly manages all of the employees at her firm that are in charge of accounting and financial analysis functions. She reports to the CFO. In terms of her functional specialty, Kelly is a(n) _____ manager.
A) marketing
B) financial
C) first-line
D) top
E) operations
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Accounting Information Systems, 4th Edition