Author Question: Sears would like to promote its new line of dishwashers with the multi-flow system. Because Sears ... (Read 130 times)

joblessjake · **on:** Jul 14, 2018

Sears would like to promote its new line of dishwashers with the multi-flow system. Because Sears wants to be able to reach a nationwide market, it will most likely use _______ to promote and sell the product.
A) publicity.
B) event sponsorship.
C) personal selling.
D) trade shows.
E) advertising.

Question 2

A leading health care company just did a SWOT analysis and realized that, although their CEO has 30 years of experience in the industry, the rest of the executive team averages less than two years each in the industry. This would be classified as a(n) _____ for the company.
A) opportunity.
B) strength.
C) weakness.
D) threat.
E) plan.