Author Question: As a general rule, complex or high-value products are likely to require _______, whereas ... (Read 25 times)

pane00 · **on:** Jul 14, 2018

As a general rule, complex or high-value products are likely to require _______, whereas lower-priced consumer products are more likely to be sold using ________.
A) advertising and sales promotion; personal selling
B) public relations; personal selling
C) personal selling; public relations
D) personal selling; advertising and sales promotion
E) advertising and sales promotion; public relations

Question 2

Sami has a very engaging management style, but some employees are still underperforming. So she meets individually with each of them to find out what might help influence them toward meeting the team's common goals. Which function of management is Sami utilizing?
A) Planning
B) Controlling
C) Leading and motivating
D) Organizing
E) All of the choices are correct.