Author Question: A retailer places a life-size cardboard cutout of a well-tanned beauty pageant contestant in a ... (Read 101 times)

vHAUNG6011 · **on:** Jul 14, 2018

A retailer places a life-size cardboard cutout of a well-tanned beauty pageant contestant in a bikini, holding a can of suntan lotion, at the end of the aisle where sun-care products can be purchased. What type of sales promotion is this?
A) Coupons
B) Samples
C) Premiums
D) Point-of purchase display
E) Sweepstakes

Question 2

Morgan is struggling with the new clothing store she started from scratch. Had she purchased the clothing store franchise she had considered, the advantage would have been that:
A) she would get to keep more of the profits.
B) she would have greater control over which products to offer.
C) she would have greater control over management and operational policies.
D) she would have the use of an advertised brand and marketing support.
E) she would have greater control over the design of her store.