Author Question: When Este Lauder offers a free gift with a 15 purchase of its product from a retail outlet, it is ... (Read 24 times)

nramada · **on:** Jul 14, 2018

When Este Lauder offers a free gift with a 15 purchase of its product from a retail outlet, it is specifically using what type of promotional technique?
A) Frequent-user incentive
B) Premium
C) Point-of-purchase display
D) Sweepstakes
E) Rebate

Question 2

Chelsea would like to purchase an ice cream franchise. Which of the following is an advantage of purchasing the franchise as opposed to establishing a new business?
A) The franchise gives her control over the design of the business.
B) The franchise gives her use of an advertised brand name and marketing support.
C) The franchise gives her control over products offered to customers.
D) The franchise gives her control over all management and operational policies.
E) The franchise allows her to keep all profits.