Personal communication aimed at informing and persuading customers to buy a company's products is known as:
A) advertising.
B) sales promotion.
C) public relations.
D) personal selling.
E) the promotion mix.
Question 2
Piotr owns a successful technology security firm and is seeking venture capital funding to grow his business. He knows that one downside to accepting venture capital funding is:
A) giving majority ownership of company to investors.
B) pressure on the company to deliver fast growth.
C) government regulations and restrictions.
D) tax implications on investments.
E) a short-term loan repayment period.
Zones of personal touch
Factors affecting communication
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