Author Question: Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in ... (Read 119 times)

big1devin · **on:** Jul 14, 2018

Automobile manufacturers advertise their cars on the Internet, radio, television, and billboards; in newspapers and magazines; and by direct mail. In this example, radio, TV, newspapers, magazines, and direct mail are called advertising:
A) targets.
B) campaigns.
C) strategies.
D) blitzes.
E) media.

Question 2

Vanessa's business plan provides details about her management team and personnel needs. This is most likely found in which section of her plan?
A) Executive summary
B) Product description and market analysis
C) Marketing plan
D) Operations plan
E) Financial projection