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Author Question: If Jeans Inc wants to ensure that customers receive a consistent message about its product, it ... (Read 64 times)

nautica902

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If Jeans Inc wants to ensure that customers receive a consistent message about its product, it should use the concept of:
 A) advertising.
  B) sales promotion.
  C) integrated marketing communications.
  D) personal selling.
  E) public relations.

Question 2

Government agencies such as the Small Business Administration provide information, advice, and even funding to US start-ups. This is an example of which factor contributing to high levels of entrepreneurship?
 A) Stagnant technology
  B) Culture of entrepreneurship
  C) Rapid job growth at large companies
  D) Advances in technology
  E) Downsizing and outsourcing



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macybarnes

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Answer to Question 1

C

Answer to Question 2

B





 

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