Author Question: In the past, Tupperware used only personal selling to sell its products; it now uses additional ... (Read 41 times)

bio_gurl · **on:** Jul 14, 2018

In the past, Tupperware used only personal selling to sell its products; it now uses additional methods such as advertising to reach its target market. Together, these various methods are Tupperware's:
A) promotion package.
B) media relations.
C) marketing mix.
D) promotion mix.
E) market segment.

Question 2

After 20 years as a successful marketing specialist, Tyrone just lost his job. Because Tyrone has a strong internal drive, he opens a marketing consulting firm and ends up making more money than he did as an employee. This is an example of which factor contributing to high levels of entrepreneurship?
A) Limited funding
B) Advances in technology
C) Downsizing and outsourcing
D) Innovation
E) Employment growth