In choosing the right retailer for its products, the manufacturer must consider all of the following except:
A) the types of stores frequented by its target customers.
B) the level of distribution intensity.
C) whether it wants higher volume at lower profit margins or lower volume at higher profit margins.
D) if the retail environment is a fit for the manufacturer's brand.
E) the number of retail salespersons available to service customers.
Question 2
Thomas wants to make money, so he starts his own business as a sole proprietor. He likes this form of business because:
A) he will get to keep all of the profits the business makes.
B) profit is guaranteed because he will be the only owner.
C) it will provide a steady income for him.
D) he has to split the profits with only one other person.
E) he has to pay small dividends to the other owners.
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