Author Question: The Festina dive watch is sold in a package of water to demonstrate that the watch is, indeed, ... (Read 49 times)

Deast7027 · **on:** Jul 14, 2018

The Festina dive watch is sold in a package of water to demonstrate that the watch is, indeed, waterproof. This packaging relates to the function of:
A) attracting buyer attention.
B) protecting the product.
C) providing product information.
D) improving design or function.
E) better serving customers needs.

Question 2

Joan is opening a home-based craft business where she makes high-end greeting cards and sells them on Etsy. Because this will remain a small and simple business, she'll most likely form a:
A) sole proprietorship.
B) corporation.
C) partnership.
D) joint venture.
E) licensing agreement.