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Author Question: The Lincoln Motor Company places an advertisement for its 2017 Lincoln MKZ in Forbes and Inc ... (Read 94 times)

jon_i

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on: Jul 14, 2018
The Lincoln Motor Company places an advertisement for its 2017 Lincoln MKZ in Forbes and Inc magazines as well as television spots featuring actor Matthew McConaughey. The vehicle is priced starting at 35,000 and is available at Lincoln dealerships nationwide.Which of the following is the likely target market for Lincoln?
 A) 18- to 25-year-old males, high school diploma, blue collar jobs, live in rural areas, watch Nascar
  B) 30- to 45-year-old males, single, professional jobs, live in urban areas, read Men's Health and watch SportsCenter
  C) 45- to 60-year-old males, married, professional jobs, live in suburban areas, read Time magazine
  D) 30- to 45-year-old females, single, professional jobs, live in suburban areas, read Glamour magazine
  E) 25- to 40-year-old females, married, high school diploma, live in suburban areas, read Parents magazine

Question 2

Which of the following is the first step in the product development process?
 A) Screening
  B) Product analysis
  C) Commercialization
  D) Product development and testing
  E) Idea generation


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lorealeza77

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

E


jon_i

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Reply 2 on: Jul 14, 2018
Thanks for the timely response, appreciate it

cassie_ragen

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Reply 3 on: Yesterday
Gracias!

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