Author Question: Although Heinz had been making mustard for years, it just recently began selling it to consumers ... (Read 63 times)

ETearle · **on:** Jul 14, 2018

Although Heinz had been making mustard for years, it just recently began selling it to consumers instead of only to restaurants and stadiums. Heinz advertisements showed their new mustard as a partner to Heinz Ketchup. This suggests that Heinz was segmenting the market based on:
A) demographics.
B) geographics.
C) media usage factors.
D) brand loyalty.
E) price sensitivity.

Question 2

The United Kingdom sells industrial supplies to many nations around the world. The United Kingdom is engaging in:
A) dumping.
B) tariffing.
C) importing.
D) deficit trading.
E) exporting.