Author Question: The Terminator Home Security Company markets its infrared alarm system to urban residents who are ... (Read 46 times)

wrbasek0 · **on:** Jul 14, 2018

The Terminator Home Security Company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of _____ segmentation.
A) demographic
B) brand-related
C) psychographic
D) geographic
E) behavioristic

Question 2

Disney is a leader in the effort to promote sustainable tourism. For example, treats sold in Disney World and Disneyland parks are baked in eco-friendly bakeries that use Energy Star-rated equipment, skylights for natural illumination, and the bakeries recycle expired baked goods and grains into livestock feed.

Disney is looking to expand its sustainability efforts, particularly in the area of facility and vehicle improvements. Which of the following would be an appropriate action to fulfill this plan?
A) Reuse cooking oil to power railroad trains that circle the properties.
B) Encourage employees to donate their time to clean up trash from beaches in Florida and California.
C) Use 100 recycled plastic merchandise bags at Disney park locations.
D) Donate a portion of Earth Day ticket sales to local conservation efforts in Florida and California.
E) Make Disney souvenir buttons from 30 recycled steel.