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Author Question: BMW advertises using television advertisements, direct mail, and billboards. BMW is able to deliver ... (Read 120 times)

tfester

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  • Posts: 534
on: Jul 14, 2018
BMW advertises using television advertisements, direct mail, and billboards. BMW is able to deliver value through which marketing mix element?
 A) Packaging
  B) Placement
  C) Price
  D) Product
  E) Promotion

Question 2

Whirlpool failed to provide an instruction manual with a certain type of new washing machine. Which basic consumer right did Whirlpool's action violate?
 A) The right to convenience
  B) The right to choose
  C) The right to be heard
  D) The right to be informed
  E) The right to courteous service


Kimmy

  • Sr. Member
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Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

D


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