After reviewing a report showing that one of the company's competitors recently increased its market share by 10, the president called a meeting and asked the marketers, Is there anything we can do about this? The marketers responded, We can modify our marketing mix, but we cannot:
A) introduce new products for our market.
B) lower our prices.
C) sell door to door.
D) control the marketing strategies of our competitors.
E) create better ads.
Question 2
Executives at a large grocery retailer are evaluating their financial results for the latest quarter. They have noticed a few key issues damaging profits, including big cost increases from their suppliers, increased cost of regulation, and taxes in a few of the key cities where they operate stores, and increased competition. As a result, the company decides to close its 10 largest stores and concentrate on smaller suburban and rural markets where price competition isn't as fierce.
How will this decision likely affect the local government in cities where stores are closing?
A) Higher unemployment
B) Decreased tax revenue
C) Higher profits
D) Increased pay
E) Increased tax revenue
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