The marketing department at Bitty-Baby Store brainstorms with its advertising agency on what type of advertising it should use and where and when ads should be placed in order to make the most impact. Which element of the marketing mix are they considering?
A) Product
B) Promotion
C) Profit
D) Placement
E) Pricing
Question 2
Executives at a large grocery retailer are evaluating their financial results for the latest quarter. They have noticed a few key issues damaging profits, including big cost increases from their suppliers, increased cost of regulation, and taxes in a few of the key cities where they operate stores, and increased competition. As a result, the company decides to close its 10 largest stores and concentrate on smaller suburban and rural markets where price competition isn't as fierce.
How will this decision likely affect the local community in cities where stores are closing?
A) Higher unemployment
B) Lower prices
C) Higher profits
D) Increased pay
E) Increased tax revenue
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