In the 1920s, producers had to shift to a new sales orientation, which was characterized by all of the following except:
A) promoting products through personal selling.
B) increasing advertising.
C) determining what goods consumers wanted.
D) enlarging the sales force.
E) the use of high-pressure selling techniques.
Question 2
Alex is a plant manager for a chemical plant in Memphis. Recently, there was a leak in a pipe from the tanks to the outdoor production area. As a result, 5000 gallons of toxic chemicals leaked into the Mississippi River. If Alex were to identify the best option from his point of view, he would likely:
A) pick the option that would bring him some level of power and prestige.
B) get neutral arbitration from a trusted manager.
C) recognize the decision-making opportunity that confronts his company, team, and unit.
D) attempt to understand the viewpoint of those involved in the decision.
E) consider the option and test it against some established criteria.
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