Joseph Kuhn was trained as an engineer, but recently he has been assigned the marketing responsibility for his company. In his role as a marketer, he wants to know what marketing can and cannot control. You indicate that marketing cannot control:
A) the price of the product.
B) consumers' social values.
C) the color of the product.
D) sales promotion for the product.
E) the distribution of the product.
Question 2
The American Apparel Manufacturers Association exerts pressure on its members to comply with the ethical standards of the industry by providing information and benefits for textile companies. This is an example of:
A) the government's role in encouraging ethics.
B) a company's role in encouraging ethics.
C) a trade association's role in encouraging ethics.
D) a whistleblower's role in encouraging ethics.
E) an individual's role in encouraging ethics.
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