Author Question: David works in a small manufacturing firm that makes customized and ergonomically sound office ... (Read 143 times)

rl · **on:** Jul 14, 2018

David works in a small manufacturing firm that makes customized and ergonomically sound office furniture. He feels it is important to work directly with customers to design high-quality furniture that precisely meets their needs. From the given information, we can conclude that David tends to focus on _____.
A) mass production
B) efficiency
C) effectiveness
D) undifferentiated marketing

Question 2

In today's competitive markets, operations managers:
A) realize that a product that offers better features is more attractive than one that has a lower price.
B) recognize that achieving efficiency is more important than achieving effectiveness.
C) concentrate primarily on keeping costs low to keep prices competitive.
D) focus solely on the benefits of products, while completely ignoring the costs of those products.