The approach to make e-commerce sites more interactive and collaborative, with customers providing most of the content, as well as a richer, more interesting, and more useful experience is known as _____.
A) Web 2.0
B) Internet5
C) Internet2
D) Web 2.2
Question 2
In the _____ form of e-commerce, firms want to develop customer loyalty and repeat business but seldom develop a close working relationship with individual customers.
A) business-to-government
B) business-to-consumer
C) business-to-business
D) consumer-to-consumer
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