Author Question: Francis wants to operate a business that represents (is one of) 99.7 percent of all employers in the ... (Read 96 times)

jace · **on:** Jul 14, 2018

Francis wants to operate a business that represents (is one of) 99.7 percent of all employers in the United States. To do this she will operate a
A) small business.
B) multi-national corporation.
C) foreign corporation.
D) conglomerate.

Question 2

What are the three key distribution strategies for delivering products to consumers? Explain and define these strategies.

patma1981 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

A

Answer to Question 2

Both retailers and the producers who distribute through retail stores must carefully consider their distribution strategy. The three key strategic options are intensive, selective, and exclusive.
Intensive distribution involves both placing your products in as many stores as possible and placing the stores themselves in as many locations as possible. This strategy makes the most sense for low-cost convenience goods that consumers won't travel too far to find. Marketers have chosen this strategy for McDonald's, Crest toothpaste, and US magazine, among thousands of other examples.

Selective distribution means placing your products only with preferred retailers (or establishing your stores only in limited locations). This approach tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner. Marketers have chosen this strategy for Neiman Marcus, Jones Soda, and most brands of paintball equipment.

Exclusive distribution means establishing only one retail outlet in a given area. Typically, that one retailer has exclusive distribution rights, and provides exceptional service and selection. This strategy tends to work for luxury good providers with a customer base that actively seeks their products. Examples include top-end cars such as Tesla and fashion trendsetters such as Jason Wu.