Author Question: Debbie purchases a corporate bond from Safeway. She has the option of redeeming her bond for 55 ... (Read 114 times)

geoffrey · **on:** Jul 14, 2018

Debbie purchases a corporate bond from Safeway. She has the option of redeeming her bond for 55 shares of Safeway common stock at any time. This is a ____ bond.
A) callable
B) subordinated
C) debenture
D) mortgage
E) convertible

Question 2

What is promotion? Name and describe two major types of emerging promotional tools.

AmberC1996 · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

E

Answer to Question 2

Promotion is marketing communication that influences consumers by informing, persuading, and reminding them about products. The most effective promotion builds strong relationships between customers and companies. The current promotional environment is changing at breakneck speed. Thanks to technology, consumers have more control over how, when, and even if they receive promotional messages. As a result, marketers are seeking increasingly creative means to reach their target customers.
The following are two of the emerging promotional tools:

Social media: Facebook, Twitter, Blogger, Tumblr, Foursquare, and many others-are not a fad, but rather, a paradigm shift in how successful businesses market themselves.
Sponsorships: A deep association between a marketer and a partner (usually a cultural or sporting event), which involves promotion of the sponsor in exchange for either payment or the provision of goods