Author Question: Products that can be marketed successfully with the undifferentiated approach include sugar and A) ... (Read 107 times)

cdr_15 · **on:** Jul 14, 2018

Products that can be marketed successfully with the undifferentiated approach include sugar and
A) cars.
B) clothing.
C) writing pens.
D) flour.
E) furniture.

Question 2

A product has three product layers. They are the:
A) implied benefit, explicit benefit, and combined benefit.
B) physical form, intangible form, and perceived form.
C) core benefit, actual product, and augmented product.
D) external layer, internal layer, and environmental layer.