Author Question: Kliting Co is concerned with whether or not it will be able to pay its bills with money coming in ... (Read 226 times)

dmcintosh · **on:** Jul 14, 2018

Kliting Co is concerned with whether or not it will be able to pay its bills with money coming in from sales. It would be helpful for Kliting to prepare a ____ to better understand its needs.
A) capital budget
B) zero-based budget
C) cash budget
D) loan application
E) revolving credit agreement

Question 2

Why would relationship marketing be valuable to a company? Why would it be valuable to a customer?

sylvia · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

C

Answer to Question 2

Relationship marketing can help a business understand customers' needs and strive to increase value to buyers over time. From the customers' side, trust in the company grows with relationship marketing and value in relation to the product or service grows.