How do you pick the words that will encourage your audience to ...

[jwb375]

How do you pick the words that will encourage your audience to pay attention long enough to absorb your intended message?

Question 2

While the global economy continued to grow robustly until 2007, economic performance ______.
 A) was sluggish then stopped in 2009.
  B) was advancing at an equal pace.
  C) outstripped the global economy.
  D) continued gradually.

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Answer to Question 1

Analyze Your Audience: First of all, begin with the needs of your audience. Determine their expectations, their educational level, and their profession.
Be Concise: Avoid excessive wordiness. Stay focused and to the point. But don't be so concise that you leave out important information.

Avoid Slang: Unless you're absolutely certain that your audience will understand and appreciate it, do not use slang in either written or verbal communication. The risk of unintentionally alienating yourself from your audience is simply too high.

Avoid Bias: Intentionally or unintentionally, words can communicate biases that can interfere with your message, alienate your audience, and call your own character into question. As a result, you will be less effective in achieving the immediate goals of your communication (and possibly any future communication as well).

Use the Active Voice Whenever Possible: Active voice facilitates direct, powerful, concise communication. You have used the active voice when the subject of your sentence is doing the action described by the verb. You have used the passive voice when the subject of your sentence is not doing the action described by the verb.

Answer to Question 2

A

[jwb375]

Thanks for the timely response, appreciate it

[laurnthompson]

Gracias!