Author Question: The makeup of a promotion mix depends on many factors, including a firm's promotional resources and ... (Read 95 times)

kamilo84 · **on:** Jul 14, 2018

The makeup of a promotion mix depends on many factors, including a firm's promotional resources and objectives, the target market, the product characteristics, and the feasibility of various promotional methods.

Indicate whether the statement is true or false

Question 2

Is employee performance feedback important in the appraisal process? Support your view.

jordangronback · **Reply #1 on:** Jul 14, 2018

Answer to Question 1

True

Answer to Question 2

Employee performance feedback offers an employee a realistic view of his or her strengths and weaknesses within the firm. The feedback should explain the basis for present rewards and should let the employee know what he or she can do to be recognized as a better performer in the future. This allows employees the opportunity to understand how they can improve and strive to be a more valued employee.