Author Question: James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new ... (Read 71 times)

audie · **on:** Jul 14, 2018

James Rodriguez, an advertising manager for Verizon, has chosen the words for the company's new magazine ads and is now determining which illustrations will best complement the words. Therefore James is in which stage of developing the advertising campaign?
A) Defining the advertising objectives.
B) Developing the media plan.
C) Creating the advertising message.
D) Executing the campaign.
E) Identifying the advertising target audience.

Question 2

Deborah works for Northrop Grumman Corporation. She is assigned to a group of employees who work on solving quality issues the company is facing. Deborah participates in a(n)
A) quality circle.
B) employee group.
C) total quality management program.
D) inspection control group.
E) quality review committee.