Author Question: When major oil companies advertise to build goodwill rather than to stimulate sales, they are using ... (Read 152 times)

sjones · **on:** Jul 14, 2018

When major oil companies advertise to build goodwill rather than to stimulate sales, they are using _____.
A) institutional advertising
B) primary-demand advertising
C) public relations
D) publicity
E) selective-demand advertising

Question 2

A group of athletic shoes in a shoe factory are partially completed but still lack their innersoles and shoestrings. These shoes are classified as
A) work-in-process inventory.
B) materials inventory.
C) partially-controlled inventory.
D) finished-goods inventory.
E) ready for sale.