Author Question: General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the ... (Read 90 times)

ereecah · **on:** Jul 14, 2018

General Motors Corporation and Ford Motor Company frequently advertise that their cars beat the competition in price, durability, and warranties. This type of advertising is called ____ advertising.
A) primary-demand
B) institutional
C) comparative
D) reminder
E) immediate-response

Question 2

Steinway, a company that produces concert quality grand pianos, has ivory in storage waiting to be made into piano keys. This ivory is classified as
A) finished-goods inventory.
B) materials requirements planning.
C) raw-materials inventory.
D) work-in-process inventory.
E) raw supplies.