Author Question: Walmart is working with its suppliers using tools such as electronic billing, purchase order ... (Read 72 times)

Garrulous · **on:** Jul 14, 2018

Walmart is working with its suppliers using tools such as electronic billing, purchase order verification, bar-code technology, and the like to integrate data to improve overall performance. This is an example of _____.
A) supply chain management
B) vertical marketing systems
C) horizontal marketing systems
D) contractual vertical marketing systems
E) intensive distribution

Question 2

The television has undergone a large number of changes since its introduction. For example, Sony now produces not only color televisions but also such innovative products as televisions that include video equipment. This sort of product evolution is referred to as product
A) extension.
B) design planning.
C) differentiation.
D) integration.
E) expansion.