R&P Inc
R&P Inc is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
Refer to R&P Inc If the managers at R&P were interested in implementing the most widely used type of publicity, they should utilize which of the following?
A) News release
B) Captioned photograph
C) Point-of-purchase display
D) Feature article
E) Press conference
Question 2
The degree to which input resources are physically changed by the conversion is referred to as the
A) width of the conversion process.
B) magnitude of change.
C) depth of a conversion.
D) number of technologies.
E) focus of the conversion process.
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