Author Question: R&P Inc R&P Inc is an emerging company that wants to focus on personal selling, sales ... (Read 154 times)

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
R&P Inc
 
  R&P Inc is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
 
  Refer to R&P Inc If the managers at R&P were interested in implementing the most widely used type of publicity, they should utilize which of the following?
 A) News release
  B) Captioned photograph
  C) Point-of-purchase display
  D) Feature article
  E) Press conference

Question 2

The degree to which input resources are physically changed by the conversion is referred to as the
 A) width of the conversion process.
  B) magnitude of change.
  C) depth of a conversion.
  D) number of technologies.
  E) focus of the conversion process.



wuly

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

A

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

After a vasectomy, it takes about 12 ejaculations to clear out sperm that were already beyond the blocked area.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

For a complete list of videos, visit our video library