Author Question: R&P Inc R&P Inc is an emerging company that wants to focus on personal selling, sales ... (Read 146 times)

humphriesbr@me.com

  • Hero Member
  • *****
  • Posts: 550
R&P Inc
 
  R&P Inc is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
 
  Refer to R&P Inc If the managers at R&P were interested in implementing the most widely used type of publicity, they should utilize which of the following?
 A) News release
  B) Captioned photograph
  C) Point-of-purchase display
  D) Feature article
  E) Press conference

Question 2

The degree to which input resources are physically changed by the conversion is referred to as the
 A) width of the conversion process.
  B) magnitude of change.
  C) depth of a conversion.
  D) number of technologies.
  E) focus of the conversion process.



wuly

  • Sr. Member
  • ****
  • Posts: 327
Answer to Question 1

A

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

During pregnancy, a woman is more likely to experience bleeding gums and nosebleeds caused by hormonal changes that increase blood flow to the mouth and nose.

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

Elderly adults are living longer, and causes of death are shifting. At the same time, autopsy rates are at or near their lowest in history.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

For a complete list of videos, visit our video library