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Author Question: Are a product mix and a product line the same thing? Why or why ... (Read 35 times)

bclement10

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on: Jul 14, 2018
Are a product mix and a product line the same thing? Why or why not?

Question 2

Which of the following is a TQM tool?
 A) Organizing
  B) Leading
  C) Benchmarking
  D) Planning
  E) SWOT analysis


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AmberC1996

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Reply #1 on: Jul 14, 2018
Answer to Question 1

No, a product line is a group of similar products that differ only in relatively minor characteristics. They are often products that are related in the way they are produced, marketed, or used. A product mix consists of all the products a firm offers for sale--likely with little or no relationship among them.

Answer to Question 2

C


bclement10

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

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Reply 3 on: Yesterday
Excellent

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