Author Question: Jerry has moved into the planning step of marketing research. At this step of the process, he will ... (Read 166 times)

elizabeth18 · **on:** Jul 14, 2018

Jerry has moved into the planning step of marketing research. At this step of the process, he will
A) know what facts are needed to resolve the identified problem and what facts are available, and then make plans on how to gather needed but missing data.
B) state the problem clearly and accurately to determine the research issues.
C) draw conclusions and make recommendations based on the data collected.
D) investigate to develop a sharper definition of the problem and a set of tentative answers.

Question 2

The techniques of brainstorming and Blast Then Refine would be helpful to use during which step in the managerial decision-making process?
A) Generating alternatives
B) Implementing the solution
C) Evaluating the outcome
D) Selecting an alternative
E) Identifying the problem or opportunity