The AMA defines marketing as The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Indicate whether the statement is true or false
Question 2
The CEO's role at General Electric requires him to spend a great deal of time on planning. This indicates that he is a(n) ____ manager.
A) administrative
B) operations
C) top
D) middle
E) first-line