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Author Question: The use of databases, electronic bulletin boards, online information services, and the Internet can ... (Read 1875 times)

luminitza

  • Hero Member
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  • Posts: 555
on: Jul 14, 2018
The use of databases, electronic bulletin boards, online information services, and the Internet can assist marketers in
 A) tracing buying behavior of customers.
  B) determining where their product is in the product life cycle.
  C) creating brand loyalty with their customers.
  D) comparing their product with other products.
  E) deciding when to implement a particular pricing strategy.

Question 2

At Silver Paper's company meeting in August, the owner states that the company will increase its sales of Christmas cards by 50 percent over last year's sales. This statement is called a(n)
 A) goal.
  B) mission.
  C) strategy.
  D) objective.
  E) tactical plan.


fatboyy09

  • Sr. Member
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  • Posts: 358
Reply #1 on: Jul 14, 2018
Answer to Question 1

A

Answer to Question 2

D


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