When an author uses words like pushy and rude instead of ...

[Awilson837]

When an author uses words like pushy and rude instead of assertive and direct, she is using ___________________ ___.
 
  Fill in the blank(s) with correct word

Question 2

If you were in a new city and walked into a supermarket run by an unfamiliar chain, you would most likely be able to find your way to the bread aisle or to the pharmacy. You could do this because you have a ___________________ _ about supermarkets and how they are organized.
 
  Fill in the blank(s) with correct word

[Harbringer]

Answer to Question 1

emotive language

Answer to Question 2

schema