Author Question: In calculating the saturation level in an area based upon sales per square foot of selling space, ... (Read 91 times)

TFauchery · **on:** Jul 15, 2018

In calculating the saturation level in an area based upon sales per square foot of selling space, the retailer must remember to take its proposed new store into account. If that proposed store is not part of the calculations for the level of saturation, the relative value of each trading area may be distorted; sales per square foot of selling area decline the most when new outlets are added in small communities. Furthermore, the retailer should consider whether a new store will expand the total consumer market for a specific good or service category in a trading area or just increase the firm's market share in that area without expanding the total market.

a. cause-effect
b. explanation c. comparison-contrast

Question 2

Which sentence is a fact?

a. The waffles were the best I have ever eaten.
b. The professional skateboarder won two matches.
c. Football is definitely an exciting spectator sport.
d. We should never have entered the Vietnam War.