Don Taylor has to decide what make and model of pickup trucks to buy for the company.
There are eight different manufacturers and countless models from which to choose. He
also plans to buy a pickup himself later on. He checks out the Dodge models, and because
he does not have much time to spend on the problem and because they will do the job, he
selected the Dodge full-sized model. What would Herbert Simon call what Don has just
done?
done?
a. Bounded rationality
b. Satisficing
c. Irrational
d. Means-end inversion
e. Sub optimization
Question 2You need a psychology course for graduation. There are five different courses you could
take. You look at the schedule of courses and choose the first course you come to that will
fit your personal class schedule. What would Herbert Simon call what you have just done?
a. Bounded rationality
b. Irrational decision making
c. Optimization
d. Satisficing
e. Means-end inversion
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