Author Question: How can the response rate of mail questionnaires be improved? a. Enclose another copy of the ... (Read 86 times)

karateprodigy · **on:** Jun 20, 2018

How can the response rate of mail questionnaires be improved?

a. Enclose another copy of the questionnaire in follow-up letters.
b. Include a small payment with the questionnaire.
c. Include an abridged version of the original questionnaire in follow-up letters.
d. All of the above.

Question 2

A return rate of ____ should be considered acceptable in a mail survey.

a. 25
b. 50
c. 75
d. 85