Author Question: What factors would you consider in preparing a customer analysis for a construction company? What ... (Read 28 times)

mspears3 · **on:** Jul 26, 2018

What factors would you consider in preparing a customer analysis for a construction company?

What will be an ideal response?

Question 2

How would you conduct an internal assessment using a value chain analysis approach?

What will be an ideal response?

morganmarie791 · **Reply #1 on:** Jul 26, 2018

Answer to Question 1

The factors to be considered in preparing a customer analysis are identification of the company's major customers and potential customers, future customers, the characteristics of the company's services likely to be most important to customers, and what customer needs are not being met.

Answer to Question 2

A value chain analysis is a systematic approach to examining all of a company's functional activities and assessing how well they create customer value. Each business process is evaluated to determine how it contributes to creating customer value.