Dr. Mills is the primary researcher in a study investigating drinking behavior among young adults at bars near a college campus. Dr. Mills goes to the bar and pretends to be a regular patron as she observes others. This is an example of
a) participant observation
b) naturalistic observation.
c) a focus group.
d) an interview study.
Question 2
After analyzing the data, a researcher finds no statistically significant results. The researcher's next step would be to
a) consider the results in light of previous research and theory
b) abandon that area of research and begin a new project in a different area.
c) readminister the exact same research design to the same sample of subjects.
d) consider altering the data.
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