In sensory memory research, the modality effect is __________.
a. Better memory for things seen at the end of a list compared to things heard at the end of a list
b. Better memory for things heard at the end of a list compared to things seen at the end of a list
c. Better memory for things seen at the start of a list compared to things heard at the start of a list
d. Better memory for things heard at the start of a list compared to things seen at the start of a list
Question 2
Auditory information endures in auditory sensory memory for two to four seconds (depending on the stimulus material), after which it fades away (decays). How long does visual sensory memory last?
a. 250 milliseconds
b. 500 milliseconds
c. About 12 seconds
d. About 24 seconds
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