Suppose that Arthur lives in Houston, Texas, and his friend Scott lives in a much smaller city about 20 miles from Houston. Arthur seems to think that it is farther from Houston to that small town, compared to the distance from the small town to Houston.
Arthur is demonstrating the
a. spatial framework model.
b. landmark effect.
c. alignment heuristic.
d. rotation heuristic.
Question 2
Suppose that you draw a sketch of your college campus. In reality, one particular road on campus is vaguely U-shaped, but the right-hand portion of the curve is steeper than the left-hand portion.
According to your drawing, however, the two portions have the same degree of curvature. This example illustrates
a. the 90-degree-angle heuristic.
b. the alignment heuristic.
c. the rotation heuristic.
d. the symmetry heuristic.
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