In Chapter 5 of your textbook, the discussion of encoding specificity and level of processing emphasized that
a. both encoding specificity and level of processing activate the visual cortex during processing, and this activation directly improves recall.
b. recall is more accurate if the instructions during encoding match the instructions during remembering; this match may actually be more important than deep processing.
c. the most important factor in determining recall is whether people processed the material using deep processing or shallow processing.
d. encoding specificity is the most important factor in laboratory research on memory, whereas level of processing is the most important factor for everyday memory tasks.
Question 2
The research on encoding specificity shows that the effect
a. is more likely when items have been in memory for a long time.
b. is more likely when tested by recognition, rather than recall.
c. works only for negative or neutral events.
d. works best when testing physical context, rather than mental context.
The central dogma of genetics at the molecular level.
Post-transcriptional processing.
Upper-Level Maps
Landsteiner's experiment demonstrating the exquisite specificity of the immune system.
The quaternary level of protein structure as seen in hemoglobin
Alternative pre- mRNA processing of the rat-tropomyosin gene