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Author Question: Which of the following reactions does a company expect from customers when its product is paired ... (Read 103 times)

littleanan

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on: Jun 21, 2018
Which of the following reactions does a company expect from customers when its product is paired with a scandalous celebrity?
 
  A) A UR of disgust
  B) An association with the darker side of life
  C) A CR of interest
  D) An association with the company's clean image

Question 2

Which of the following explains why a star involved in a scandal would be at risk of losing an endorsement contract with a product or company?
 
  A) The US has been removed.
  B) The CR has been removed.
  C) The UR is now elicited by a different CS.
  D) The CS has become associated with an aversive US.


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Bison

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Reply #1 on: Jun 21, 2018
Answer to Question 1

B

Answer to Question 2

D


littleanan

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Reply 2 on: Jun 21, 2018
Wow, this really help

kusterl

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Reply 3 on: Yesterday
Gracias!

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