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Author Question: When large companies hire famous people for their advertising campaigns, they hope to elicit ... (Read 29 times)

jCorn1234

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on: Jun 21, 2018
When large companies hire famous people for their advertising campaigns, they hope to elicit positive emotional responses from the public through the process of
 
  A) higher-order conditioning.
  B) sensory preconditioning.
  C) overshadowing.
  D) US revaluation.

Question 2

Ben immediately takes a liking to Jan after learning that she is a friend of a famous pop artist whom he has always adored. This situation seems most analogous to the process of
 
  A) US revaluation.
  B) higher-order conditioning.
  C) blocking.
  D) temporal conditioning.


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Bison

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Reply #1 on: Jun 21, 2018
Answer to Question 1

A

Answer to Question 2

B


jCorn1234

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Reply #2 on: Jun 21, 2018
Thank you!


Bison

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Reply #3 on: Jun 21, 2018
Happy to help


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