Author Question: How can a properly maintained database of client information be used for marketing the firm's ... (Read 36 times)

nautica902

  • Hero Member
  • *****
  • Posts: 591
How can a properly maintained database of client information be used for marketing the firm's services? Give two examples of marketing strategies that would employ the law firm's database.
 
  What will be an ideal response?

Question 2

Explain how a database organizes data, using the terms table, record, field, and report..
 
  What will be an ideal response?



steff9894

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

One can send cards for birthdays, wedding anniversaries, or holidays. Clients who have used the firm for particular types of services can receive legal newsletters concerning those areas of law. By keeping track of when wills are signed, the law firm can send a check-up notice after a certain period of time to review and perhaps revise a client's estate plan.

Answer to Question 2

Databases organize information in tables containing fields of information, or data. A field contains one type of information, such as last names. A record is all the information about one item or person. Reports present the data from the database in an organized, readable presentation.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Chronic necrotizing aspergillosis has a slowly progressive process that, unlike invasive aspergillosis, does not spread to other organ systems or the blood vessels. It most often affects middle-aged and elderly individuals, spreading to surrounding tissue in the lungs. The disease often does not respond to conventionally successful treatments, and requires individualized therapies in order to keep it from becoming life-threatening.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

The senior population grows every year. Seniors older than 65 years of age now comprise more than 13% of the total population. However, women outlive men. In the 85-and-over age group, there are only 45 men to every 100 women.

Did you know?

Persons who overdose with cardiac glycosides have a better chance of overall survival if they can survive the first 24 hours after the overdose.

For a complete list of videos, visit our video library