In a questionnaire designed to investigate the social phenomenon of gossip, a respondent who answered that he or she never gossiped would most likely be engaging in the response-set bias of
A) social desirability.
B) measurement error.
C) memory loss.
D) repression.
Question 2
The best way of minimizing measurement error is to
A) develop and use an excellent operational definition of the measurement procedures.
B) check the data at least twice before entering it.
C) be sure to employ the appropriate statistical test.
D) give participants enough time to complete the research tasks.